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Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains.
The name Mido comes from the Spanish “Yo mido”, I measure.
Mido’s ambition is to produce watches with the characteristics of a good friend. You feel good when you see it;
it is very reliable and always there when you need it; it has a character of it own and you will pass your life together.
Timelessness is the mark of true design.
Mido’s philosophy is to combine timeless design with functionality rather than following fashion trends. True design outlives all fashion trends.
The objective is to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance in order to
last a long time.
The watches are sold through 1600 authorized retailers in 50 countries around the world.
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All Dial
The design is inspired by the architecture of one of the most outstanding buildings in history,
the Colosseum in Rome. The All Dial is the newest product family of Mido, launched in 2002. Best possible visibility of the stage was the objective
of the Colosseum, best possible readability of the time the one of the All Dial. The whole surface of the watch is covered by the dial, hence its name:
All Dial. |
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Commander
First launched in 1959, the design of Mido’s most famous collection has remained basically the same over the decades.
It is one of the very few real watch classics of the watch industry and highly appreciated by connoisseurs and collectors of fine Swiss timepieces. |
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Ocean Star Captain
The third generation of the Ocean Star Captain, initially introduced in 1981, was presented at the international watch Fair,
Basel World, in 2005. As the name Ocean Star indicates, the watches are designed to discover the seas and are all endowed with the unique
Aquadura crown sealing system for maximum water-resistance, invented by Mido in the 1930s. |
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Ocean Star Sport
On the market since 2001, Mido’s sports collection combines pure design, robustness and functionality.
The award winning models of this collection are designed to resist all kind of sports. |
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Multifort
Since 1934, Mido Multifort stands for robust and timeless watches. At the time of its launch, the Multifort was the first self-winding,
antimagnetic, shock- and water-resistant watch in the world. It was the base of a worldwide expansion of the brand.
The current heritage collection is strongly inspired by models of the 1940s. |
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Baroncelli
The Baroncelli combines timelessness and elegance since 1976. The design of these models ensures that a Baroncelli will be as
contemporary in 20 years as it is today. With a case thickness starting from 6 mm, these are also the slimmest watches from Mido. |
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